EmblemHealth MARKETING COLLATERAL
As Director of Enterprise Marketing & Creative Services, I managed EmblemHealth's design team, responsible for conception and development of marketing collateral for EmblemHealth and our partner medical group, AdvantageCare Physicians.
My team developed brochures, flyers, posters, postcards, direct mail, digital banners and social media content (e.g. infographics, animated GIFs) for a variety of target audiences, including individual Exchange members, Medicare members, brokers, providers, AdvantageCare Physicians patients and prospects. Shown here are some examples of our recent work. With the exception of new business cards, which I worked on directly with our CEO, my role was to brief the designers, conduct editorial review informed by business strategy and manage internal client relationships.
Credits: Doreen Louie, Design Manager; Senior Designer, Maurizio Masi; Christopher Williams, Manager, Digital Strategy
2018 Medicare brochure (cover)
Business card front
Business card back
Provider policy e-blast (excerpt)
Medicare flyer highlighting new Over-the-Counter plan benefit
EmblemHealth intro brochure (front panels)
EmblemHealth intro brochure (back panels)