LABRADOR CHANNEL OPTIMIZATION
Description: Paris-based corporate reporting startup, Labrador Transparency had recently doubled in size, following the acquisition of a US-based company with an outpost in the Philippines. The US market for high quality financial and sustainability reporting had been growing, attracting new players. Labrador needed to streamline operations and marketing efforts for consistency, cost-effectiveness, and impact. Following a brand ecosystem performance audit and a series of stakeholder interviews, I introduced a new marketing strategy, content calendar, and KPI framework for B2B product marketing efforts. Leveraging thought leadership and our Scientific Advisory Committee supported by AEO, CRM, and AI-enabled business intelligence tools, we optimized existing channel performance for client engagement (email, site, LinkedIn, and events).
My role: Managing Director, Global Marketing (CMO) leading content strategy, go-to-market strategy and execution in the US.
Results:
US client retention increased by 10% MoM
Increased avg. blog post views by 20% and avg. social post engagement by 25% YoY
Rebounded email open rate by 25% YoY
