EmblemHealth new york coverage Campaign
As Director, Enterprise Marketing & Creative Services, part of my role was leading my internal team and brand agency, gyro, in setting brand strategy and developing integrated brand campaigns.
In 2017, we launched an evolved “For Now, For Life” campaign that highlighted our diverse members and the activities they do to stay healthy.
Results of this campaign included 450MM impressions across NYC's five boroughs, 300 leads and all-time highs in overall brand awareness and consideration—as measured by our annual brand tracker.
Credits: Marco Wells, Creative Director, gyro; Bernie Watt, Senior Copywriter, gyro; Tim O'Malley, Art Director, gyro; Bob Feeney, Manager, Enterprise Marketing, EmblemHealth; Claire Surrey, Manager, Enterprise Marketing & Digital Engagement, EmblemHealth; Jinni Baek, Marketing Specialist, EmblemHealth
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