LABRADOR CHANNEL OPTIMIZATION

 
 

Description: Following a brand ecosystem performance audit, developed inaugural marketing strategy, content calendar, and KPI framework for B2B product marketing efforts. Leveraged new thought leadership and Scientific Advisory Committee, as well as AEO, CRM, and AI-enabled business intelligence tools to optimize existing channel performance (email, site, LinkedIn, and events).

My role:  Global Marketing Director (CMO equivalent) leading go-to-market strategy and execution in target countries.

Results:

  • Improved US client retention by 10% MoM

  • Increased avg. blog post views by 20% and avg. social post engagement by 25% YoY

  • Rebounded email open rate by 25% YoY