Embark VETerinary CATEGORY EXPANSION

Description: Led launch of two new pet testing products (1- Age Test; 2- Gut Health Test) by developing insights and data-driven go-to-market strategies and overseeing execution of integrated marketing plans.

My role:  VP, Product Marketing overseeing 7-person product marketing, PR and creative team.

Results:

• Advanced pet professional sales by exceeding vet revenue goals and growing vet kit utilization by 50%.

• Drove incremental product revenue while reducing COGS, improving new product portfolio financial health.

• Improved competitive brand health with first-to-market Age Test.